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Research papers

Can you be half-pregnant?

The concept that there are two types of data (qual and quant) does not necessarily mean that there are only two approaches to research (qual and quant): a blended approach called 'quanti-qual' can also be employed to help a researcher more fully...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Author: Michael Mayernik
November 5, 2003
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Citation

Mayernik, M. (2003a, November 05). Can you be half-pregnant? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-you-be-half-pregnant-


Research papers

Initial steps towards developing a theory of presentation graphics

As an intellectual endeavor, the field of 'presentation graphics' (defined as any graphic or data display in a report or presentation used to communicate data and what it means) is currently a disorganized body of knowledge.As an initial step towards...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Author: Michael Mayernik
November 10, 2002
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Citation

Mayernik, M. (2002a, November 10). Initial steps towards developing a theory of presentation graphics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/initial-steps-towards-developing-a-theory-of-presentation-graphics